A decade ago, I studied at one of Canada’s top business schools; I worked on some big-name clients at a thriving creative agency in Toronto; I learned all about the art & science of selling things.

Only when I left the ad world to help grow a start-up on a limited budget did it dawn on me: all those complex and costly strategies are rarely more than tactics to cover up something missing from the business: purpose.

Businesses spend countless hours thousands of dollars convincing people of their value because they don’t fully know their own worth. They overspend on branding just to look good. They overspend on non-converting ad campaigns just to make noise. They overspend on perks and benefits just to get employees to punch a clock. They undercut themselves to secure deals with partners and investors.

They compensate for what’s missing and build atop a shaky foundation. In doing so, they handicap their business and stunt its potential.

I believe the world needs more unique and meaningful businesses to thrive, so I created VOV Stories to help them capture their true purpose in words then use it to build a thriving business.

I’ll work with you to uncover and capture the spark of honest, unique, and undeniable value you offer your customers—finding that one line that says everything they need to know.

I’ll then use age-old storytelling techniques to clearly communicate who you are, what you do, and why it matters in a format people will actually understand.

Finally, I’ll help you share you story to win loyal customers, motivate employees, rally partners, and grow your business.

Join me; seize your purpose; let your true value speak for itself; ensure your business thrives; and help me prove the ancient ideal: Vincit Omnia Veritas—Truth Conquers All.