Lacking a foundation, we compensate.
When we don’t know how to talk about our inherent value, we use scaffolding to build a business. Everything we do then takes longer, costs more, and performs worse.
We compete for attention with flash and noise.
We use sales and perks to gain and retain customers.
We devalue our company to secure partners & investors.
When we capture our value and build our foundation—everything else comes easy.
Make Marketing Simple.
Effective and efficient marketing is a two-step process: create a foundation; tell your story.
Build a Foundation
We’ll ask the right questions to find what you do & why it matters; then create a messaging bible to direct all future communications.
Share Your Story
Using the messaging bible as a framework, we’ll create clear & powerful communications that get audiences to buy in.
The VOV Process
Work with a professional storyteller and VOV’s network of freelance artists to rebuild your business’ communications within any budget and go from overwhelmed and stagnant to confident and booming.
Take the first step towards building your business' foundation.
Schedule a free consultation with a Value Architect to discuss your business' unique value, or download the VOV Story Guide to get started on your own.
My Story
I once made a living off the art & science of selling things, but when I left the ad world to help a small business scale up, I realized: all those complex and costly tactics are often just used to cover up something missing from the business: purpose.
Lacking a clear idea of what we do and why we do it, we compensate. In doing so, we over-complicate and overspend on every aspect of our business—not just marketing. This handicaps us and stunts our growth.
I know there are people out there who need what you sell, so I created VOV Stories to help them understand exactly what you offer.
Join me as we prove the ancient ideal:
Vincit Omnia Vertias—Truth Conquers All.